As you might be sitting down for a calm relaxing session of watching TV, you might come across a very appetizing food advert. But just how appetizing is the food that is being advertised?
We’ve all seen these fast food restaurant adverts, such as the Big Mac from Mac Donald’s where the sesame seeds are perfectly separated and the two layers of beef is overflowing with delicious juices. Or the Krushem from KFC, with the large pieces of chocolate swirled perfectly within the creamy outer layer which surrounds a gooey caramel centre. But have you ever bought something which looks so ‘perfect’?
These adverts usually start with some cheerful music playing in the background, while the music is playing there would be a video of some very happy people with this supposedly godly product.
Take a look at the Krushems advert, the advert is staged as a movie trailer. The trailer starts off with a woman who is talking about her ‘prefect’ man and her ‘perfect’ life, however the trailer then goes on to revelling that a white chocolate and cream mix, called a Krushems, is somehow having a secret relationship with the woman who is already engaged to her ‘perfect’ guy. This ‘trailer’ is like something to get people to watch terrible soaps such as Emmerdale and Hollyoaks, everything is over exaggerated and before the problem everything is perfect.
This is exactly the same in the advert for the ‘Small Mac’, the product is what seems to make everybody’s life absurdly perfect! The girls are all supper models, the men are all muscular and they all have perfect teeth. However what they don’t show is that the fast food products that their trying to sell will probably cause exactly the opposite effect of what their advertising.
However in reality these fast food products don’t affect us anyway apart from making us feel full, slowly but surely turning us obese and cause a small hole’s in our pockets.
And yet these adverts which promote food, which doesn’t even look anything like the advertised food.
Have you ever had a ‘Big Mac’ which has made you have a perfect day? Or have you ever seen someone having a relationship with a food product? I think not!