Krush’em’s crush us
We’ve all seen these fast food restaurant adverts, such as the Big Mac from Mcdonalds where the sesame seeds are perfectly separated and the two layers of beef are overflowing with delicious juices. Or the Krushem from KFC, with the large pieces of chocolate swirled perfectly within the creamy outer layer which surrounds a gooey caramel centre. But have you ever bought something which looks so ‘perfect’ or ‘beautiful’?
These adverts usually start with some cheerful music playing in the background, while the music is playing there would be a video of some very happy people with this supposedly Godly product.
Take a look at the Krushems advert, the advert is staged as a movie trailer. The trailer starts off with a woman who is talking about her ‘perfect’ man and her ‘perfect’ life, however the trailer then goes on to revealing that a white chocolate and cream mix, called a Krushem, is somehow having a secret relationship with the woman who is already engaged to her ‘perfect’ guy. This ‘trailer’ is like something to get people to watch terrible soaps such as Emmerdale, everything is exaggerated.
This is exactly the same in the advert for the ‘Small Mac’, the product is what seems to make everybody’s life absolutely perfect! The girls are all supermodels, the men are all muscular and they all have perfect teeth. However what they don’t show is that the fast food products that they’re trying to sell will probably cause exactly the opposite affect of what their advertising, such as obesity, bad health and bad breath.
However if this was in the real world, you would first actually need to go and buy this ‘amazing’ product, which would probably consist of some kind of unhygienic, spotty teenager going and making this product with his grotty unwashed hands. Then after you actually get it you would only have a few minutes of actual ‘pleasure’ from consuming this thick and creamy liquid, as the real-life container is so small.
In reality these fast food products don’t affect us anyway. Apart from making us feel full, slowly but surely turning us obese and causing large holes in our pockets. And usually the food is made from different ‘secret’ ingredients such as horse meat, and recently there have even been cases of semen being found.
Yet these adverts promote food, which doesn’t even look anything like the advertised food. Their food sometimes isn’t even what they make us think, however they’re secretly hiding the truth from us ! For example on the mcdonalds and KFC website they don’t actually mention anything about how or where their food is being manufactured or produced, however they do talk quite a bit about the the packaging, waste and their energy usage.
Have you ever had a ‘Big Mac’ which has made you have a perfect day? Or have you ever seen someone having a relationship with a food product? I think not! So next time you go to a fast food restaurant, think twice about what you’re going to eat.
Current Grade: 35/40